Creating Awareness Campaign Social Media Kits
Communications teams create social media toolkits for awareness campaigns with shareable graphics, sample posts, and hashtag guides. Partners and supporters use these kits to amplify the campaign message.
Workflow
- Design campaign graphics with the awareness theme and organization branding
- Use the Image Resizer to create sizes for each platform: Facebook, Instagram, Twitter, LinkedIn
- Use the Image Compressor to optimize each graphic for social sharing
- Compile the toolkit with graphics, sample copy, and hashtag guide
- Export the toolkit guide as PDF
- Distribute the kit to partners, board members, and supporters
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